Thursday 19 April 2012

Audi takes on Ducati

After months of rumors and discussions, the German automaker Audi has officially confirmed the acquisition of Ducati Motor Holding SpA Held recently in Hamburg, the transaction will be completed in the near future.

Despite this, the first rumors suggest that Audi has paid approximately 680 million euros. This is an incredible scale of the deal, given the fact that the company has sold about 42.000 Ducati motorcycles, the income from which amounted to about 480 million euros. The staff of the Ducati at the moment is 1.100 people.

Rupert Stadler, Chairman of the Board of Audi AG, said: "The company Ducati is world renowned for its exceptional motorcycle, having a well-established traditions in their production. Their extensive experience in building high performance engines and lightweight materials make the most profitable company in the industry. That is why Ducati is the perfect partner for Audi ". .

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